LY ADAMS

'LE CLASSIEUX IMPERTINENT' BY REINTERPRETING THE CLASSIC MENS WARDROBE, LY ADAMS HAS REDEFINED ESSENTIAL PIECES ACROSS THE COLLECTION , BRINGING TOGETHER TRADITIONAL SAVOIR-FAIRE AND PROVOCATIVE CREATIVITY. INSPIRED BY LUXURIOUS MATERIALS, FORMS, ENCOUNTERS AND SITUATIONS, SEVERINE LAHYANI MAKES THIS ETERNAL 'CLASSIEUX IMPERTINENT' THE PROTAGONIST OF HER TALE. CREATING THE INDESCRIBABLE LY ADAMS TAKES INSPIRATION FROM THE UNDEFINABLE, IN THE SPONTANEITY THAT ONLY A REGARDS ROUSE. THE LY ADAMS MAN ATTRACTS US WITH HIS NONCHALaNT DISCRETION. LIKE PARIS, HIS TRUE RICHNESS LIES IN WHAT WE HIDE. 'THE CONCEALED CASUALNESS IS THE PRIVILEGE OF ELEGANCE.' LY ADAM'S NATURAL BEAUTY IS IN THE IMPERFECTIONS. AN AUDACIOUS DESIGNER FOUNDED IN 2010, LY ADAMS IS THE START OF A NEW CHAPTER IN THE PROFESSIONAL LIFE OF SEVERINE LAHYANI. FASCINATED BY FASHION, SHE INHERITED ALL THE ASPIRATIONS OF HER PARENTS, BUYERS FOR LUXURY BOUTIQUES AND HER DRESSMAKER GRANDMOTHER. 'CAPTURING THE DETAIL THAT INEBRIATES AND FASCINATES.'