Joe Chia graduated from Raffles Design Institute, and with the vision of seeing his designs being worn by people on the streets, his eponymous label - JOE CHIA RTW was launched in 2012. JOE CHIA embodies classic, timeless and experimental pieces to be worn for years. Therefore, instead of following trends and the seasons, collections are launched in a sequence of chapters where each piece is a tale in its own. The label’s clothing language is the celebration of the designer’s innate Malaysian heritage. The label has increased a distinctive attention for details and functional qualities, whilst maintaining a strong connection to urban roots. “The Silent Drama,” described Joe. Following the inception of the brand were collaborations with renowned international labels Chivas, Honda, Sony and Shu Eumura; and the recent UT Japan (UNIQLO), G-shock and Reebok. Awards involved Best Menswear Designer by Newman magazine, Top 40 under 40 from one of Asia’s most affluent publications – Prestige magazine, Asian’s Industry Choice during the Mercedes Benz STYLO Asia Fashion Week in 2013 and Asia’s Most Influential Designer during the Malaysia Fashion Week 2014. JOE CHIA is now selling internationally in Spain, Italy, Russia, The United States, China, Taiwan, Singapore and Malaysia.